True South Trading Co seeks to bring outstanding products to Australia and gives each one a committed local custodian. We don't simply ship product. We build the market, protect the maker, and grow each brand with the care it deserves.
We look after the brand in Australia the way its maker does at home.
We take exclusive Australian rights and answer for the whole market. One partner, wholly accountable.
We build a brand carefully and place it where the right customers already are. No flooding, no fire-sales.
We guard positioning and story as closely as the maker does.
Somewhere in the world, a maker of genuinely beautiful things may never have thought to look to Australia. We think that is a shame worth fixing – for them, and for the Australians who would treasure what they make.
Bringing something exceptional to a new country is an act of trust. We take that seriously – standing beside the makers who created it and the retailers who share it, and building long-lasting relationships. When a partnership is right, everyone gains, and most of all the Australians who discover something special.
Your brand is your life's work, and trusting it to a new country is no small thing. We set out to earn that trust: an Australian partner who treats your name as you would, builds the market with patience, and takes real pride in every step forward.
The brands we carry are chosen for craft, story and staying power, and offered to retailers who value the same things. Stock something with a genuine story behind it, and give your customers the pleasure of finding it here first.
An honest conversation about the brand, its story, and whether Australia is genuinely the right next market. No pressure, and no promise we cannot keep.
We assess the landed economics, positioning, the right first stockists, and the compliance path, then give a considered read on how the brand could work here.
With exclusive rights agreed, we bring in a measured first shipment, place it thoughtfully, and grow the brand the way it deserves to grow.
I'm Paul Killigrew. I've spent over 20 years building and scaling Australian operations for international businesses, from early-stage start-ups through to more than $100M in annual revenue and world-leading customer results. This includes taking proven products and services from overseas and helping them thrive in Australia. I've built commercial teams, expanded partnerships with Australia's largest enterprises and managed international imports and logistics. True South was founded for a single purpose: to help international businesses bring their exceptional services and products to Australians. True South Advisory does this for companies and their services; True South Trading Co, for their products and brands.
When a genuinely better product reaches Australia, Australian consumers benefit. That's an outcome worth getting right, and it's what drives this work.
Arriving in Sydney from London, I've called Australia home since 2003. I'm a dual British-Australian citizen, a Graduate of the Australian Institute of Company Directors, a Fellow of the Institute of Chartered Accountants in England and Wales, and a graduate of Durham University in Economics and Mathematics. I live in Melbourne with my wife and two children.
Whether you make something Australia has not met yet, or you sell to Australians who would love it, we would be glad to hear from you. A straightforward conversation, no sales process.